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"Yale Medicine, through the Cancer Center, has a dedicated smoking cessation service, where people can receive any of these pharmacologic interventions or counseling or a combination of these in a personalized way," says Dr

It's the best of both worlds - you get to keep enjoying the whole nostalgic puffing routine but without slowly poisoning yourself to death

The global tobacco giant is betting that products like its new iQOS electronic cigarette will be what fuel the next phase of expansion, and it is investing $100 million this year on them in the belief it will add as much as $1.2 billion to its earnings by 2020